Bitcoin Mining Shifts Focus to Cheap Power and Diversification Amid Rising Costs

24.08.2025 231 times read 3 Comments

Bitcoin Mining Faces a Challenging Market as Power Becomes the Real Currency

According to CoinDesk, the Bitcoin mining industry is undergoing a fundamental transformation, as highlighted by industry leaders at the SALT Conference in Jackson Hole. The traditional four-year halving cycle, which once dictated the boom-and-bust rhythm of mining companies, is losing its significance. Instead, the focus has shifted to securing cheap energy and diversifying infrastructure, with companies like Terawulf, IREN, Marathon, and Cleanspark expanding into AI and data center projects to stabilize their revenues.

Matt Schultz, CEO of Cleanspark, emphasized the shift in priorities: “We used to talk about hashrate. Now we talk about how to monetize megawatts.” Cleanspark currently operates 800 megawatts of energy infrastructure and has an additional 1.2 gigawatts in development. With 33 locations, the company is exploring ways to monetize electricity beyond Bitcoin mining, leveraging its increased flexibility.

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“The four-year cycle is effectively broken with the maturation of Bitcoin as a strategic asset, through the ETF and now the strategic treasury and the like,” said Schultz. “Adoption drives demand. If you read anything about the recent ETF, they have consumed infinitely more Bitcoin than has been generated so far this year.”

Patrick Fleury, CFO of Terawulf, described Bitcoin mining as an “incredibly difficult business.” He explained that at a power price of five cents per kilowatt-hour, mining a single Bitcoin currently costs around $60,000. With Bitcoin priced at $115,000, electricity alone consumes half the revenue, and after accounting for corporate and operational expenses, profit margins shrink rapidly. Fleury stressed that profitability depends almost entirely on access to extremely cheap electricity.

Company Key Figures Strategy
Cleanspark 800 MW in operation, 1.2 GW in development, 33 locations Diversification into AI and data centers, monetizing electricity
Terawulf $6.7 billion lease-backed deal with Google, $3.2 billion lease guarantee Converting mining infrastructure to data center space
IREN 50 Exahash, $1 billion annual revenue run rate, 75% gross margin, 65% EBITDA margin ($650 million) Focus on low-cost power, expansion into AI co-location and cloud solutions
Marathon Holds Bitcoin on balance sheet, recent majority stake in Exaion Edge computing, recurring revenue, software and platform components

Fleury also pointed out that hardware manufacturers like Bitmain continue to produce mining rigs regardless of market demand, thanks to their direct connection to chip manufacturers such as TSMC. This allows Bitmain to deploy devices in regions with extremely cheap electricity, increasing network hashrate and mining difficulty, which in turn squeezes margins for other miners.

Terawulf recently signed a $6.7 billion lease-backed deal with Google to convert hundreds of megawatts of mining infrastructure into data center space. Google is providing a $3.2 billion lease guarantee, enabling Terawulf to secure financing at efficient capital costs. Fleury noted that such infrastructure deals require extensive due diligence, taking four to five months to complete.

Kent Draper, Chief Commercial Officer at IREN, stated that his company remains profitable in Bitcoin mining, operating with 50 Exahash and achieving a $1 billion annual revenue run rate. IREN maintains a 75% gross margin and a 65% EBITDA margin, equating to approximately $650 million in annualized profit. However, IREN is pausing mining expansion to focus on AI opportunities, including co-location and cloud solutions, where capital intensity and payback periods differ significantly.

Salman Khan, CFO of Marathon Digital, compared the mining industry to cyclical commodity sectors like oil, emphasizing the need for a strong balance sheet to survive market cycles. Marathon holds Bitcoin on its balance sheet as a hedge and recently acquired a majority stake in Exaion, focusing on edge computing and recurring revenue streams.

“There are some very wealthy families in the oil sector who have made billions, and then there are others who have gone bankrupt. You need a strong balance sheet to survive these cycles,” said Khan.

All executives agreed that energy, not hashrate, is now the key currency. Cleanspark, for example, reduces its energy consumption for 120 hours per year, saving about one-third of its total energy costs. The company has secured 100 megawatts around Atlanta airport and aims to be a valuable partner for rural utilities by monetizing unused megawatts.

  • Access to cheap energy is critical for mining profitability.
  • Companies are diversifying into AI and data centers to stabilize revenues.
  • Hardware manufacturers like Bitmain continue to increase network difficulty, impacting margins.
  • Strong balance sheets and operational efficiency are essential for survival.

Despite growing interest in AI, Bitcoin remains central to these companies’ operations. The panelists highlighted scalability, cost efficiency, and resilience to volatility as reasons why mining companies still attract investor attention. Fleury noted that Terawulf’s contracted power capacity could generate significant cash flows, while Khan pointed out a disconnect between Marathon’s Bitcoin holdings and its market valuation. Draper emphasized IREN’s operational efficiency and cost structure, which place it ahead of other publicly listed miners.

Looking ahead, Schultz suggested that Bitcoin could evolve into a foundational layer for energy systems, supporting grid stabilization rather than merely serving as a speculative asset.

Key Takeaways
  • The traditional halving cycle is less relevant; energy access and diversification are now crucial.
  • Mining costs are rising, with electricity alone accounting for up to 50% of revenue at current prices.
  • Major miners are investing in AI and data center infrastructure to create new revenue streams.
  • Operational efficiency and strong financials are vital for weathering market cycles.

Source: CoinDesk, “Bitcoin-Mining steht vor einem ‘unglaublich schwierigen’ Markt, da Strom zur echten Währung wird”

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I totally agree with the folks saying it's hardware makers like Bitmain who keep pushing up the network difficulty, no matter what the market looks like. That part rarely gets enough attention, but it makes it even tougher for smaller miners just trying to survive against these big players. It's kinda wild how much power those manufacturers actually have behind the scenes.
Honestly, one thing I feel gets a bit unterbelichtet ist this whole rural utilities stuff, about Cleanspark trying to be a partner for land utilities by monetizing unused megawatts. I mean, that sounds cool and all, but I can't help but wonder how realistic that is in practice? Like, most rural networks aren't just sitting on tons of idle capacity, at least not everywhere. On paper it's easy, but whether that actually brings real value for those communties, das bleibt für mich noch abzuwarten.

On a different note, I do appreciate what Marathon's Khan was saying about balance sheets. That comparison mit der Ölbranche kommt mir ziemlich passend vor. Viele Miners sind gefühlt echt wie beim Poker, all in oder halt raus, je nachdem wie lange sie durchhalten können. Am Ende überleben halt nur die mit genug Rücklagen und einem Plan B, wie jetzt AI oder data centers.

And about IREN - yeah, impressive numbers und so, aber ich finde es spannend, dass sie erstmal keine Expansion ins Mining machen, sondern mehr in Richtung AI gehen. Zeigt halt doch, dass so richtig große Firmen eigentlich schon nach Alternativen zum reinen Mining suchen. Wer jetzt noch nur auf Mining setzt... Der Zug fährt glaub ich langsam ab.

Alles in allem, irgendwie wirkt das auf mich alles wie ne Branche, die grad echt mit dem Rücken zur Wand steht und deswegen neue Wege sucht. Das ganze Gerede von cheap power und Diversivizierung ist zwar keine News mehr, aber es wird jetzt halt richtig ernst. Bin gespannt, was sich davon wirklich durchsetzt und was einfach nur Buzzwords bleibt.
Reading through all these comments I wonder if the shift towards AI and data center stuff by these miners isn’t actually bigger than people think. Like, sure, a lot of them are still “bitcoin companies” at the core and keep talking about mining, but when you see deals like Terawulf’s with Google (that 6.7 billion is no joke), I kinda feel like mining might end up just being one piece of a way broader business model.

I mean, if you already have all that power infrastructure set up, it’s probably smarter to spread your bets, right? And the energy thing makes sense—especially since Cleanspark and so on are starting to act like actual electricity middlemen, not just coin hunters. That bit about Atlanta airport was wild—who would’ve thought miners would get so close to traditional utility companies.

Someone mentioned how crazy it is with Bitmain churning out new hardware all the time, but what jumps out more to me is how all the big names (IREN, Marathon, etc) are basically acting like commodity traders now. Can’t help but draw a parallel to those big oil families, like the Marathon guy said—some win huge, others get wiped. But the difference here is, miners have to be even more nimble with tech and power prices changing so fast.

Also—noticed no one really mentioned that whole balance sheet game. If half your revenue goes into paying for power, and you’re relying on these razor-thin margins, it’s honestly kind of risky to put too much faith in just one thing, whether that’s bitcoin or AI or whatever’s next. I think we’ll see lots of smaller players dropping out unless they get creative about using their power or find weird new niches for their hardware.

Anyway, cool seeing an industry reinvent itself in real time, even if it’s kinda brutal for anyone without deep pockets or a magic electricity hookup.

Article Summary

Bitcoin mining companies are shifting focus from hashrate to securing cheap energy and diversifying into AI and data centers, as electricity costs now dominate profitability. The traditional halving cycle is less relevant, making operational efficiency and strong financials essential for survival in a challenging market.

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